Recent Press Releases

53 Results
January 3, 2018

Atkins Nutritionals, Inc. Enlists Rob Lowe as Brand Spokesperson to Drive Lifestyle Messaging

Lowe Shares How Today’s Atkins® Helps Him and Millions of People Live Happy, Healthy Lives DENVER, CO – JANUARY 3, 2018 – Atkins Nutritionals, Inc., the leader in low carb nutrition, announced today that actor Rob Lowe is Atkins’ new brand spokesperson. Having followed an Atkins low carb approach for many years, Lowe appears in a Read More

November 2, 2017

ATKINS: EAT RIGHT, NOT LESS: Your Guidebook For Living a Low-Carb and Low-Sugar Lifestyle

Contacts:  Sydney Morris | 212.698.7902 | [email protected] Leslie Norden | 323.798.3925 | [email protected] __________________________________________________________________________________________________ “As the science continues to support low-carb eating as a healthy and therapeutic lifestyle, there is a critical need to help people make the behavioral switch to limiting carbs while embracing fat. This book lays out a simple set of principles that can Read More

June 3, 2016

ATKINS NUTRITIONALS, INC. ISSUES VOLUNTARY RECALL OF CERTAIN PRODUCTS AFTER SUNFLOWER SEED SUPPLIER EXPANDS RECALL DUE TO LISTERIA CONCERNS

For more information click on your language of choice below: English http://healthycanadians.gc.ca/recall-alert-rappel-avis/inspection/2016/58754r-eng.php French: http://canadiensensante.gc.ca/recall-alert-rappel-avis/inspection/2016/58754r-fra.php Read More

January 5, 2016

ATKINS DEFINES A NEW WAY OF EATING WITH “HAPPY WEIGHT” ADVERTISING CAMPAIGN

DENVER, CO – JANUARY 5, 2016 – Atkins Nutritionals, Inc., a leader in low-carb nutrition and the weight-management category, launched its newest advertising campaign, centered on helping consumers find their “happy weight.” To bring the campaign to life, spokesperson and actress Alyssa Milano reveals her success on Atkins in reaching her happy weight through a Read More

August 26, 2015

ACTRESS ALYSSA MILANO BEGINS WEIGHT-LOSS JOURNEY WITH ATKINS

DENVER, CO – September 09, 2015 – Atkins Nutritionals, Inc., a leader in the weight-management category, announced today that Alyssa Milano is the new spokesperson for the brand. As a working mom, the actress is committed to leading a healthier lifestyle. Backed by more than 80 published, scientific studies, Atkins is a long-term, well-balanced program Read More

September 2, 2014

Superior Weight Loss and Cardiovascular Risk Factor Reduction with Atkins-Type Low-Carb Diet Vs. Low-Fat Diet

DENVER (September 2, 2014) – The Annals of Internal Medicine just published results of a National Institutes of Health (NIH) trial titled “Effects of low-carbohydrate and low-fat diets,” in which a low-carbohydrate diet was found to be more effective both for weight loss and cardiovascular risk factor reduction than the low-fat diet. Participants in this Read More

June 26, 2014

Atkins™ Introduces Convenient And Healthy Breakfast Sandwiches For Mornings On-The-Go

DENVER, June 26, 2014 — Mornings just got more delicious and a little easier, with new healthy options for a satisfying breakfast on-the-go.Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the launch of Atkins Breakfast Sandwiches, the first and only line of indulgent, breakfast sandwiches with only 5g net carbs that are Read More

January 8, 2014

Simplified Diet Book The New Atkins Made Easy Offers Easy Jumpstart Weight Loss For A New Year, New You

DENVER, CO – January 8, 2014 – Just in time to give resolutions a healthy boost, a new, simplified take on the original low-carb diet has hit bookstore shelves. Atkins Nutritionals, Inc., a leader in the weight-management category, introduces The New Atkins Made Easy: A Faster, Simpler Way to Shed Weight and Feel Great — Read More

September 10, 2013

Low-Carb Snacking Gets a Bite-Sized Twist with New Atkins Candies

DENVER, Colo. –September 10, 2013– Low-carb dieters now have an even sweeter way to melt off the pounds. Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the launch of Atkins™ Candies, an indulgent line of bite-sized snacks that will be available nationwide beginning October 2013. Offering chocolate-covered peanuts and candy-coated chocolate bites, Read More

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